Based in the heart of Guadalajara, Alejandra Raw Project is a young brand full of talents and creative souls!
Alejandra Raw Project ponchos, capes and dresses are about primitive simplicity. Simple cuts, free loose-fitting shapes. RAW expresses itself through textures, stitches and hand-made details. All fabrics are handmade, weaved on pedal looms. Mainly using raw materials, keeping the natural colour of the fabrics and trying to have a low impact on the environment. In some cases, colour is added using plants, soil and wood to dye the fabrics without any chemicals. Alejandra RAW is a zero waste fashion brand, reusing the leftovers to create new pieces, lowering their impact on our planet.